When I came out with WAMM in 2008 it was received with a bit of skepticism, but over the years, agencies leveraged the concept to engage with their clients.
Author of the Digital Analytics Maturity Model and Digital Analytics Thought Leader
Where you are today dictates how you will get to where you want to go. Nobody has been working on assessing the maturity of enterprise digital analytics efforts than Stéphane Hamel. His depth of knowledge, years of experience and intuitive nature have helped him create a Digital Analytics Maturity Model that has proven useful to hundreds of companies. this re-launch is just another indication of Stéphane's dedication to the industry.
Analytics maturity models aims to asses an organization’s strengths and weaknesses at leveraging data to move their business forward. Stéphane Hamel’s Digital Analytics Maturity Model is undoubtedly one of the best in the field.
Author and Director of Data Insights & Analytics, Search Integration AB
The first benefit of a maturity model is the conversation it sparks. It puts the team in a mindframe to imagine what could be and to measure where they are. The biggest need is for prescriptions of how to improve. What has (and has not) worked for others?
Former Industry Analyst, Gartner